In the digital age, there’s no shortage of wellness advice — but in the fast-evolving field of health optimisation, high-quality, trustworthy information remains hard to find. Australians seeking to improve their energy, manage long-term risks, or decode their own health data are often left navigating a maze of blog posts, influencer claims, and pseudo-scientific jargon.
At ClearLabs, we are here to change that.
We believe Australians deserve health content that is grounded in science, written with integrity, and communicated in a way that feels empowering — not overwhelming. Whether you're exploring hormonal health, inflammation markers, or longevity strategies, our aim is to provide research-backed insights that are easy to understand and act on.
This Editorial Policy outlines our standards, processes, and the care we take to ensure everything we publish lives up to the trust placed in us.
The foundation of our content creation is built on four principles. These guide every article we write and every decision we make:
‍1. Scientific Accuracy
Our writers rely on peer-reviewed research, government health guidelines, and clinical standards to ensure that content is scientifically accurate and well-contextualised. We highlight emerging science without overstating its significance and ensure limitations are clearly presented.
‍2. Clarity and Objectivity
‍We transform complex topics — like biomarker pathways, epigenetics, and metabolic health — into plain, understandable language. We write with precision, not persuasion, and we never allow commercial interests to influence our content.
‍3. Empowerment and Inclusion
Everyone’s health journey is unique. Our content is designed to meet people wherever they are — whether they’re early in their wellness exploration or deep into performance tracking. Our tone is inclusive, practical, and free from elitism or perfectionism.
‍4. Relevance and Accountability
We closely monitor research developments and clinical updates. Our content reflects the most current knowledge and recommendations, and we remain accountable for revising or removing outdated information.
‍Editorial independence is non-negotiable at ClearLabs. No sponsor, partner, or affiliate can influence what we write, how we write it, or when we publish it
Our editorial process is intentionally rigorous — designed to uphold scientific integrity while remaining accessible to all Australians.Every article on ClearLabs undergoes a deliberate, multi-stage editorial process. We don’t rush content out the door — we focus on doing it right.
‍1. Research and Topic Planning
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We select topics based on:
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- Scientific developments in biomarker diagnostics and longevity
- Questions submitted by users and internal search trends
- Gaps in public understanding around health metrics or wellness claims
‍Each topic begins with a structured brief. This includes the key biomarker or pathway under discussion, the health or performance context it’s associated with, and a curated list of relevant research and regulatory sources.
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Our goal is to help people understand their data — not just interpret test results, but apply them meaningfully to their lifestyle and long-term health goals.
‍2. Writing and Drafting
Articles are written by qualified professionals including:
- Scientific writers with experience in molecular biology, nutrition, or diagnostic testing
- PhD researchers, accredited practising dietitians, or experienced health journalists
We carefully match writers to topic areas based on their expertise. Writers are trained to explain scientific findings with clarity and care — avoiding hype, medical jargon, or unverified claims.
‍3. Internal Editorial Review
Our in-house editors review each article to ensure:The structure is logical and scannable
- The tone is calm, educational, and non-judgemental
- Key ideas are broken into digestible segments for readers of all health literacy levels
- Inclusive language is used throughout
Visuals, side-by-side comparison tables, and bullet points are added when they enhance comprehension.
‍4. Scientific and Medical Review
Every article undergoes an independent clinical review by a subject matter expert.
This may include a:
- General practitioner
- Medical specialist (e.g. endocrinologist or cardiologist)
- Accredited dietitian
- PhD-qualified researcher in biomedicine
The reviewer must be independent from the author and is clearly credited in the article.
They confirm:
- All claims are backed by high-quality, up-to-date evidence
- Emerging science is responsibly contextualised
- No clinical or nutritional advice contradicts Australian standards
- All recommendations (where given) are appropriately cautious and framed within scope
‍5. Fact-Checking and Formatting
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We fact-check all statistics, scientific claims, and health implications against:
- Peer-reviewed journal articles
- Government health datasets
- National clinical guidance
After review, content is optimised for readability across desktop and mobile. Articles are formatted with collapsible sections, tooltips, summaries, and visual cues where helpful.Each article includes:
- Author and reviewer names, with credentials
- Original publication and last review date
- A reference list linking to source materials
Scientific research evolves — and so do we.All articles are reviewed at least once every 24 months
High-sensitivity topics (e.g. supplement safety, hormone testing) are reviewed more frequently
Major updates in science or policy (e.g. diagnostic thresholds or biomarker relevance) trigger immediate content updates
Updates are logged internally and go through the same writing, editing, and review process as new content. The most recent update date is clearly displayed on every article.We also welcome user feedback — if you spot an outdated or unclear section, please reach out via our Contact Us page.
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We work with a network of respected professionals, including:
- GPs, integrative medicine doctors, and medical specialists
- PhDs in nutrition, human biology, and health science
- Registered dietitians and sports nutritionists
- Health and science writers with 10+ years’ experience
- Clinical laboratory consultants and researchers
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Only reviewers not involved in the drafting process can sign off on content accuracy.
We anchor all content in reputable, verifiable research. Our core sources include:
‍Peer-reviewed medical journals, such as JAMA, The Lancet, BMJ, Nature Medicine, and Cell Metabolism
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Australian regulatory bodies like the NHMRC, RACGP, Medicare, and the Department of Health
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Clinical guidelines from the Heart Foundation, Nutrition Australia, and Diabetes Australia
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Global health authorities including the WHO, CDC, and NIH
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Academic reference texts like Harrison’s Internal Medicine or The Merck Manual
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Open-access scientific databases including PubMed, Cochrane, and ClinicalTrials.gov
We avoid:
Anecdotal content or individual testimonials
Marketing-heavy manufacturer reports
Studies with small sample sizes or poor reproducibility
All references are listed at the end of each article, with links to original sources wherever possible.
Advertising
‍ClearLabs may host digital ads, but all are clearly marked. No advertiser has control over our editorial process, topic selection, or article content.We do not accept “native ads” or embedded sponsored content within articles.
‍Sponsored Content
‍If we partner with a reputable institution to create educational resources, those articles are clearly labelled as Sponsored. They are subject to the same editorial and clinical review process as all other content.
‍Affiliate Links
‍We may occasionally link to products, services, or tools that complement the article topic. If we receive a commission, it is disclosed transparently within the article. Inclusion is based on value to readers — not payment.
We understand that data-driven health content can feel clinical or exclusive. That’s why we work hard to keep our tone:Person-first and gender-neutral
Respectful of cultural and health diversity
Free from ableist or elitist assumptions
Sensitive to the emotional weight of health information
We avoid prescriptive language and perfectionist rhetoric. Our aim is to support, not pressure.If you find any content problematic or unhelpful, we want to hear from you. Let us know via our Contact Us page.
ClearLabs offers:
- Private pathology testing with direct-to-consumer results
- An educational content library governed by this policy
All health articles are informational only and not a substitute for medical advice, diagnosis, or treatment.
Always consult your GP or qualified health professional before making decisions based on test results or content on this site.
In a medical emergency, call 000 or go to your nearest hospital.
We value accuracy and transparency.
If you believe something we’ve published is inaccurate, incomplete, or misleading, please contact us.
All feedback is triaged by our editorial and clinical teams.
Updates are made swiftly, and the article’s “Last reviewed” date is adjusted accordingly.
At ClearLabs, we believe scientific literacy and self-awareness go hand in hand. Understanding your body through data shouldn't require a medical degree — just access to clear, reliable, and respectful information.
